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The new iDrive Wi-Fi hard drives include 256-AES encryption with an optional private key, a USB 3.0 interface and cable, wall charger, cross-platform compatibility allowing them to work with PC, Mac, Android and iOS devices, and support backing up an unlimited number of devices from a single drive. The newest release is a bit better looking at least, though subjects users to ads for upgraded services right on the app’s main screen. In the past, I’ve personally found the iDrive mobile application lacking the polish of other apps, but it has improved over the years. Many apps, including Amazon Cloud Drive Photos, Dropbox, Google+ and Flickr offer automatic photo and/or video uploads today, but iDrive also backs up your contacts and calendar, making it a more complete solution. While there are clearly a number of competing cloud storage services on the market today, including big names like Google, Amazon, Microsoft, Apple and Dropbox, iDrive’s differentiating feature across its product line is its ability to also restore the data you’ve backed up previously in the case of accidental deletion or when moving to a new device. That has made the service something of a handy utility when switching phones, for example. Users can also choose to back up their data to iDrive’s cloud from this app as well, if they prefer. One of the potentially better use cases for the product could be the ability to back up a smartphone’s photos and other data from the accompanying iDrive mobile application with just a tap.